● Whitepaper focuses on the steps museums should consider when reopening, taking a integrated physical and digital experience approach.
● With suggestions for the entire visitor journey and a worksheet to complete, the planning toolkit will help museums remobilize after building closures due to COVID-19.
With the unprecedented closure of culture and heritage sites around the world, many venues are now facing an uncertain future. As institutions begin the planning process to reopen, conversations around the new visitor experience should be central to discussions. CCD and Smartify believe that the visitor’s full journey – from planning and research online, to assisting social distancing in person and even post-visit follow-ups – should be a unified experience. A combination of physical and digital initiatives will make it easier for museums to implement social distancing, put visitors at ease and will help museums to reopen safely while generating revenue.
This toolkit is the result of conversations between CCD, Smartify and museum professionals and includes a worksheet, case studies and a full visitor journey map for museums to review as they think about reopening.
These include questions like: How will you streamline booking to build trust and safety before arrival? How will visitors move safely through the building? How will you connect with audiences after the visit?
Anna Lowe, Director of Partnerships at Smartify, says “COVID-19 will change museums forever and presents both a challenge and an opportunity to deliver visitor experiences in new ways. This toolkit provides innovation led thinking on how to navigate those changes in the short and long term.”
“The toolkit takes a holistic view of the new visitor experience whilst considering the operational impact on the museum,” says Chris Girling, Head of Wayfinding at CCD. “It examines physical and digital touchpoints across the visitor journey: before, during and after”.
The toolkit is available for free download via both CCD and Smartify here:
The Smartify app is available to download for free from the App Store and Google Play: Onelink.to/smartifyapp
For more information:
CoFounder and Director of Partnerships, Smartify
Tel: +44 (0)7540846301
Smartify is the world’s most downloaded museum app with over 1.3 Million registered users and a 4.7 star rating on the app stores. Partners include London’s National Gallery, Smithsonian National Portrait Gallery and National Galleries of Scotland. Smartify users can unlock audio guides to closed collections and exhibitions, create digital exhibitions & personal art collections, display artworks in their homes through Augmented Reality and share favourite works with the Smartify community.
The app has won numerous awards including the 2019 UN World Summit Award for Culture and Tourism; the GLOMO for Most Innovative App at the Mobile World Congress 2018 , three Webby Awards ( Best Art App ; Best Use of the Mobile Camera ; and People’s Choice ); and Apollo Art Magazine’s Digital Innovation of the Year .
During COVID-19 Smartify is offering new partners 20% of all membership tiers. Link to download free Smartify app: Onelink.to/smartifyapp
About CCD: CCD is a human behaviour-focused design consultancy with 40 years in practice. Using human factors and behavioural insights, we deliver better experiences and commercial benefits for our clients’ customers. We specialise in wayfinding that helps people to explore and discover their environment with a unique blend of scientific strategy and creative design. Clients include Tate St Ives, Royal Museums Greenwich, St Paul’s Cathedral, Westminster Abbey and British Library. CCD’s wayfinding strategy and design for National Maritime Museum won Gold at the 2019 Transform Awards.