AAMG Spring 2022 Organizational Data Collection

Academic museums have to demonstrate our value in different ways than most museums and most other academic departments. But the data we sorely need just doesn’t exists. That is about to change as AAMG has partnered with Wilkening Consulting to collect data to help all of us. 

This is step one: baseline data collection. 

Some things to note before you begin sharing your data with us:

  • Your individual museum responses will be kept confidential by Wilkening Consulting, but will contribute to the aggregate data set as well as peer group comparisons
  • There is some data you will need to have at your fingertips before beginning. This includes:
    • Number of employees and type (e.g., students, paid interns, etc.)
    • Square footage of museum
    • 2019 and 2021 visitation data (including by audience segments) – these years were chosen to help us understand how the pandemic affected visitation from previously established “normal.” 
    • Student population at academic institution
    • Student volunteering and interning data
    • Basic financial info (budget size, sources of income)
  • To help you gather the data you need, you can download a PDF of the questions here.
  • We recommend completing this on a desktop computer or laptop (though it is accessible via tablet or phone; it will just be easier on a computer!).
  • You can leave the data collection form and return to it as needed; a link will be provided to you for that purpose at the bottom of the first page. Please make sure you copy and save the link. 
  • You will have a chance to download your responses into a PDF at the end. 
  • All submissions should be completed by June 30 for inclusion in the research.

We’ll be sharing the results, including infographics and peer group comparisons, this fall.

Submit your data today at: https://survey.alchemer.com/s3/6797497/AAMG-Spring-2022-Organizational-Survey

PO Box 4 Cooperstown, NY 13326


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